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Okay, starting off with a great point – many designers *know* hierarchy but don't *use* it well. That's a common struggle. This 'three flow rule' sounds like a solid foundation for actually making it work.
Ah, so the rule is about the *path* the eye takes: first, second, and final resting place. That makes so much sense for guiding the viewer. It's simple, but powerful.
Interesting, they're already showing an example with that poster! Starting with the bold text, then the parrot. This visualization is really helping to nail down the concept.

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The video immediately establishes that while many designers understand hierarchy, few apply it effectively. The core concept introduced early on [0:00] is the "three flow rule," which serves as the bedrock for strong hierarchy. This rule prompts designers to consider where a viewer's eye will first land [0:00], then where it's likely to go next [0:19], and finally, where it will ultimately settle [0:19].
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The video immediately establishes that while many designers understand hierarchy, few apply it effectively. The core concept introduced early on [0:00] is the "three flow rule," which serves as the bedrock for strong hierarchy. This rule prompts designers to consider where a viewer's eye will first land [0:00], then where it's likely to go next [0:19], and finally, where it will ultimately settle [0:19].
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