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Okay, starting off strong here with the idea of digital marketing presenting a ton of opportunities. It sounds like they're setting the stage to explain why it's so popular right now.

So it's not just about how it *was*, but how much it's *changed*. I like that they're pointing out how much bigger and more complex it's become with all these new online channels.

Ah, defining it as using online channels to connect with people. That makes sense – search engines, websites, social media, emails. It really covers the main ways we interact online today.

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The video begins by introducing digital marketing as a broad field offering numerous opportunities [0:00-0:10]. It emphasizes that digital marketing has evolved significantly, moving beyond traditional methods to encompass a wide array of online channels [0:10-0:20]. This shift is highlighted by the sheer number of platforms now available to reach audiences.

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