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For local service-based businesses aiming to generate more leads in 2025, a robust Google Ads strategy is crucial, especially given common challenges like limited budgets and high cost-per-click (CPC) rates []. The foundation of this strategy should be search campaigns, even as Google promotes newer formats like Performance Max []. To maximize effectiveness, it's vital to break down different services into distinct ad groups, allowing for highly specialized ad copy and landing pages that create a clear, relevant user journey from initial search to conversion [].
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For local service-based businesses aiming to generate more leads in 2025, a robust Google Ads strategy is crucial, especially given common challenges like limited budgets and high cost-per-click (CPC) rates []. The foundation of this strategy should be search campaigns, even as Google promotes newer formats like Performance Max []. To maximize effectiveness, it's vital to break down different services into distinct ad groups, allowing for highly specialized ad copy and landing pages that create a clear, relevant user journey from initial search to conversion [].